Kids and Young Person Engagement Strategy
Through a Snapchat engagement campaign and a Family event and Facebook page, Cred will deliver a framework for how Bridge Housing can effectively engage with children and young residents (5 to 17 years old).
Bridge Housing identified a need to engage with its younger tenants and better understand their desires and aspirations, and is looking for an innovative and creative approach. Snapchat, with 100 million users, is one of the fastest growing social media platforms and particularly popular among teenagers. The branded Snapchat campaign will give young residents aged 13 to 17 the opportunity to contribute their own photos, videos and comments about their local neighbourhood, home, desires and aspirations.
Cred will also deliver a Family event and Facebook page to engage with children aged 5 to 12 and their families.